Facebook Dynamic Retargeting UTM discount
QUESTION FROM MERCHANT
We are running multiple Dynamic Retargeting on Facebook and we have 100's of products. What we want to do is simple:
- Only apply a specific discount to customers who click on the dynamic retargeting ad.
What is the problem?
- The problem is the dynamic retargeting ad contains 100's of URL's and this app only provides a static automatic discount link. We need to be able to apply the discount link to all products.
The solution?
- We need to add the discount link code at the UTM parameter so that it automatically recognizes the discount link.
How do we do that?
- Only apply a specific discount to customers who click on the dynamic retargeting ad.
What is the problem?
- The problem is the dynamic retargeting ad contains 100's of URL's and this app only provides a static automatic discount link. We need to be able to apply the discount link to all products.
The solution?
- We need to add the discount link code at the UTM parameter so that it automatically recognizes the discount link.
How do we do that?
SOLUTION
The idea is, you need to set up a script which probably already is in place that sets a cookie for the people coming from the ad like:
UTM_SOURCE = 'this_id'
You most probably already have this in place
Next step would be to create an automatic discount rule and select the "advanced javascript rule" (https://gyazo.com/9aadecaa8724472cbd8cbbea05463c82) and to define a very simple rule like:
return (cookie['utm'] === "what you need")
You can make multiple of said rules and apply different discounts for each campaign
